A Very SharkNinja Christmas
I saw an opportunity for SharkNinja to host a Christmas event that would celebrate a successful year of influencer activity and take over the conversation for one night. Other brands were having success with this strategy, and as one of the most loved brands by influencers, this felt like a natural opportuinity. I pitched the idea to senior management and secured the backing to make it happen.
I created and led A Very SharkNinja Christmas: a large-scale party designed around the products themselves. Food, drinks and entertainment gave guests reasons to experience the range throughout the night, while brand partnerships helped us deliver an ambitious event efficiently. The event was eventually delivered in partnership with Very, after the retail team saw the opportunity behind the event.
More than 50 influencers attended, none of whom were paid to be there. The event delivered a record day of social reach for SharkNinja.