SharkNinja x Mighty Hoopla
With Glastonbury off the calendar, I saw an opportunity for SharkNinja to make an impact at a festival that felt right for the brand. I pitched Mighty Hoopla to senior management as a way to generate summer content across categories including fans and frozen treats, while showing up authentically during Pride month at LGBTQ-leaning Mighty Hoopla.
After securing buy-in, I led the activation from planning through to execution. We put products in festival-goers’ hands and gave creators plenty to capture. Ahead of the festival, I also hosted an influencer event to build on existing relationships, with a glam suite and opportunities to try the frozen treat range.
The activation generated a wealth of options for SharkNinja’s summer content engine and millions worth of earned influencer coverage, while the stand became one of the festival’s most popular.
